66 PERCENT OF SMALL BUSINESSES FAIL—AND IT’S NOT FOR THE REASONS YOU THINK.
This book, by Darren Hardy, is designed for those new to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis. This book will detail the worst and the best of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate).
The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.
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